Ctrl + Shft + 5: Red

Video Installation

4 minutes 56 seconds

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This video installation is a visual essay that offers a semiotic and idiosyncratic definition of the color red, highlighting the ambiguity of language and complexity of language structures. It takes a single word and alludes to its infinite definitions, expressions, metaphors and associations. It examines how ‘red’ has been instrumentalized historically, politically, and commercially to sell objects or ideologies, as well as its subliminal role in constructing perceptions of gender, power, desire, and identity. This investigation references Foucault’s theory on bio-politics; how power structures, like language, infiltrate every aspect of human life and consciousness through the education we receive and media we consume. The rapid movement of the images and data in the video mirrors our current relationship with technology. The frenetic energy of the digitised era we live in and the enormity data we consume makes it impossible to define any singular word, idea, or concept – even something as ostensibly simple as a color. 

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Screened during Loop Festival City Screen (11.2022)

Alongside Joely Lorenzen, Curated by Marc Larré, Barcelona

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Exhibited during Habitar los Margenes, (03. 2023) curated by Valentina Gaia Lops and Ida Barbati, Centro Cívico Barceloneta, Barcelona

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Screened during Arte en la Plaza series at Sala Equis, (10.2023) Madrid